In an effort to better compete with Apple’s iPod, Microsoft is now offering laser etching on the back of its new line of Zune music players. Not just content with one line of text, Microsoft is touting full blown art on the back of your Zune, with art featured from various contemporary artists.
The artwork, which covers most of the back of the Zune player, comes from 18 different artists from all over the world. All the artwork is detailed and original, and aims to individualize each user’s Zune. The options don’t end there, though. Also offered are 20 smaller designs that leave room for up to three lines of customized text. Customers choosing not to have a design are able to create up to five lines of text. Microsoft hopes to fill a niche in the market for those who don’t want just an ordinary looking media player, but with many users utilizing protective casings (many of which are decorative themselves) the effectiveness of this approach will have yet to be seen.
For now, the engravings will be free of charge and only available to those who go through the Zune website.