Boostable is just one of the many startups at Y Combinator that aims to provide online sellers a new (and smarter) way of promoting themselves. For instance, if someone wants to promote their products or events on sites like Etsy, Eventbrite, and Airbnb, they can simply buy the ads for themselves. CEO and founder Selcuk Atli said that many online sellers do not have the time or expertise to do so. He added that, if they do, it is hard to know whether their ads are paying off or not.
Massively Simple Solution
Online sellers who buy ads may see an uptick in traffic and sales, but they would never know how much of it was driven by a campaign. Boostable offers an integration of various marketplaces to provide online sellers a massively simple solution, said Atli. Users can use Boostable by simply signing up with their store URL and creating an ad within minutes.
The created ads will be launched as an ad for the broader online marketplace. However, they will be paid for by the seller and points to the seller?s URL. Boostable ads run on Facebook. They can also track your campaign?s performance on reports that include the lift in your sales and visit from your ads. This way, online sellers can determine whether their campaign is driving the increase in sales.
A Roster of Talented Individuals
The Boostable team is composed of talented professionals with ample experience with social ads. Atli was the founder of SocialWire that creates ads for online retailers, while CTO and co ? founder Alex Chang previously co ? founded and was chief product offier at the Merkle ? acquired Social Amp. According to Atli, Boostable has partnered with over a dozen marketplaces to this date. He can only announce online education marketplace Udemy for now.
Udemy CEO and co ? founder Eren Bali said in a press release that their instructors are their best marketers. Bali added that most advertising platforms do not cater to these sellers, making it hard for their instructors to attribute their ad spend to Udemy?s conversion data. Boostable allows Udemy instructors to buy ads easily and see results.
Boostable so far has more than $500,000 in seed funding. This amount came from investors like 500 Startups or Dave McClure, SVAngel, Fuel Capital, LiveRamp CEO Auren Hoffman and Nanigans CEO Ric Calvillo.