Xiaomi, China’s Emerging Smartphone Maker, Launches Its First Tablet That Could Rival the iPad Mini

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The new Mi Pad by Xiaomi

After making waves in the smartphone industry with their line of full-featured but lower-cost phones, Xiaomi is now venturing into a new domain with the launch of their first tablet called Mi Pad. This move is the emerging tech company?s attack on a market dominated by prominent tablet makers Apple and Samsung.

The introduction of the Chinese startup?s tablet confirms earlier rumors of an impending production of a device that is similar to Apple?s iPad Mini. Having said that, the Mi Pad is furnished with a 7.9 inch, 2048 x 1536 pixel display which results to a 324 ppi pixel density, similar to that found in the Apple device. ?However, it comes short of Samsung?s similarly-sized offering, the Galaxy Tab Pro 8.4, which boasts of a 2560 x 1536 pixel display.

The Xiaomi device also comes equipped with the new Nvidia-made processor launched during the Consumer Electronics Show (CES) 2014 in Las Vegas. The processor, called Tegra K1, has 2 GB RAM and runs at 2.2 GHz. The tablet is available in a 16 GB version as well as 64 GB model, both of them expandable to 128 GB if a MicroSD memory card is used. Like most tablets in the market today, the Mi Pad comes with a rear and front-facing camera. The Sony-made rear camera has an 8-megapixel capacity while the front camera is selfie-friendly at 5 megapixels. ?Xiaomi offers it in six vibrant colors including green, pink, blue, and yellow.

The key selling point of Xiaomi?s latest offering is obviously its price point. The 16 GB model is priced at only 1,499 yuan (or about $ 240) while 64 GB variety is available at 1,699 yuan (around $ 270) ? meaning consumers will only need to shell out roughly $ 30 for another 48 GB worth of memory.

Xiaomi?s CEO, Lei Jun, stated that he is hoping for Apple to feel some pressure upon the release of the Mi Pad. At 43 percent, Apple currently has the majority share of all tablet sales in China which is also Xiaomi?s main market, aside from Taiwan and Singapore. By offering a device with very similar hardware features with the iPad mini, the budding Chinese tech company is optimistic that they will be able to gain a significant share in the tablet market dominated by Apple.


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