The console wars have been going on for a while now and some people would argue that Sony?s PlayStation 4 is running rings around their Microsoft counterparts as Sony has sold more than 7 million units already in comparison to the Xbox One?s shipped (not necessarily sold) 5 million units. Microsoft has kept relatively quiet about this but in a recent interview with Microsoft Chief Marketing and Strategy Officer Yusuf Mehdi, he gave out some reasons as to why their console is lagging behind in sales, at least as of right now.
According to Mehdi, it?s really hard to assess the gap in sales because Sony is in many more markets right now in comparison to Microsoft. Sony is said to be in around 40+ markets while Microsoft is only available in 13. Microsoft is looking to reduce the dramatic regional availability advantage of Sony by launching the Xbox One in Japan as well as 25 other regions by September.
Retention is another reason why the Xbox One has fallen behind the PS4 in terms of sales, according to Mehdi. Xbox 360 owners are enjoying their older consoles more compared to PS3 owners so they are less interested in upgrading. Mehdi mentioned: ?People have been more satisfied with the Xbox 360 than the PS3, so in that respect people have less of a need to upgrade in the short-term due to regular updates for the Xbox 360?.
Xbox One?s new price point of $399 without the Kinect bundle is clearly a shot at PS4 to try to catch up to sales. This move is for broadening the appeal of their console to hopefully bring in more people to the Xbox One and sooner. Mehdi acknowledged that the price of $499 was a bit too steep for some gamers.
There you have it. Do you think this point of view from Microsoft has any merit? There are those who would scoff at reading these comments as Microsoft has a bit of a bad track record when they were still in development of the Xbox One. They had to change some of their implementations like having Internet always connected to their console after it drew fierce backlash from gamers.
Photo Source: Xbox One website