Wii U Players Allowed To Upload Game Play Directly To YouTube in New Nintendo Deal Which Sees a 3 Way Split in Google Ads Earnings
A new strategy is being implemented by Nintendo that will create additional revenue for the company, as well as for content creators, who post game-play clips of Wii U games. In this new plan, Nintendo also enables Wii U gamers to directly upload their game-play video clips to YouTube.
Nintendo’s current initiative, which was established after striking a deal with YouTube / Google, enables Wii U gamers, to upload their created footage to YouTube with ease, and at the same time, get a share of the ad revenues from these game-play video clips.
The strategy comes after Nintendo ?flagged? game-play video clips on YouTube, and prevented them from earning from any ad revenue. Citing ownership of the content (Wii U games), Nintendo courted controversy among its thousands and thousands of Wii U fans with the move.
With the revenue sharing plan, which analysts see as a sort of compromise, Nintendo hopes to cash in on the income generated from the clips, as well as appease the disgruntled content creators, who not only are passionate about Wii U games, but who also earned from the income generated on YouTube / Google ads.
Nintendo is offering this affiliate program to the content creators by splitting the ad revenue via three ways. Nintendo, Google (owner of YouTube), and the content creator will get one third of the revenue pie. Nintendo has yet to clarify how the earnings are going to be split among the three entities.
Analysts say that this strategy, aside from imposing proprietary policies for the company, will ease the current financial difficulties of Nintendo. The gaming company, and maker of the Wii U, reported its 3rd straight annual loss last May 2014. Nintendo was hoping that the holiday season a few months ago would improve the sales of their Wii U console, but fierce competition from the PlayStation 4 and Xbox One saw the Wii U with poor sales and shipments.
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