Last week, the University of Cambridge in England announced that it is establishing a LEGO?Professorship?of Play in Education, Development, and Learning in its Faculty of Education. Although not yet final, the position is said to be funded by the LEGO Foundation, and aims to promote and influence innovation and customer experience through the Power of Play.
The studies are quite technical, and with a multi-million backing, and LEGO’s own history of success, we expect many things from this program.
Frankly speaking, we just think the whole thing is really cool. Watch the amazing story of LEGO in this really awesome vid.