W Korean drama has been leading in the ratings battle. Now that Nielsen Korea has released a new report, is the Han Hyo Joo ? Lee Jong Suk starrer still above other k-dramas in terms of viewership?
The unique, webtoon-based love story stars Han Hyo Joo as a problematic female surgeon in her 30s named Oh Yeon-Joo. She teleports between reality and an cartoon dimension called ?W,? which was created by her cartoonist father.
While inside the fantasy realm, the troubled doctor meets and falls in love with an Olympic gold medalist and media mogul named Kang Chul, played by Lee Jong-Suk.
According to the research firm?s latest verified data, the MBC series? fifth episode was able to gather 13.5 percent audience share. This represents a .6 percent rise from its 12.9 percent ratings announced last week. ?
Also airing on the Wednesday ? Thursday primetime slot, KBS Network?s Uncontrollably Fond placed second with 8.2 percent ratings. The Suzy Bae ? Kim Woo Bin romantic drama is followed by SBS Channel?s Wanted with 5.2 percent.
Aside from getting majority of the audience share, W Korean drama also scored high in terms of Content Power Index (CPI) data. It gathered 273.3 CPI points on its first week, followed by Doctors with 266.4 CPI points. Its direct rival Uncontrollably Fond was able to get 242.4 CPI points.
To celebrate W Korean drama?s ratings surge and good reviews, its male lead star will reportedly have a fan event to thank their loyal viewers. YG Entertainment announced last week that the ?2016 Lee Jong Suk Fan Meeting Variety? will kick off at the Olympic Hall, Olympic Park, Seoul, South Korea on Sept. 10. Insiders are also planning to send the Hallyu heartthrob on an international tour following the Seoul fan gathering.
Even before the show began rating high, Lee Jong Suk shared that he is happy to be part of W. The 26-year-old said that the fantasy drama is one of his most challenging projects to date, but it helps to have someone as professional as Han Hyo Joo as his leading lady. ?
Do you think that W Korean drama can maintain its lead in the ratings battle? What do you think is the winning formula that draws more viewers to watch it? Let us know by commenting below.