The U.K. Post Office has announced that it will be offering mobile phone service this coming autumn season via EE?s network.
In an official news release by the U.K. Post Office, it says that entering the mobile market is part of the Post Office strategy to grow its presence in the telecoms sector that would enhance its already well-established Home phone and Broadband service that has almost half a million customers.
?Launching our own mobile service, using EE?s network, is a significant milestone in the Post Office?s journey of change and a testament to our continuing efforts to offer more essential services for our customers,? Martin George, Chief Commercial Officer at Post Office said.
U.K. Post Office believes that through the mobile phone service that they would be offering, it will enable people across the U.K. to meet all their telecommunication needs.
The newest mobile service will initially be launched in 50 Post Office branches, plus, online and over the phone. The Post Office promised to bring it to a network wide roll-out later this year.
?Our research tells us that people are seeking greater value, with one in three of those surveyed saying they intended to move away from one of the mainstream providers for their next service. We believe we are in an ideal position to offer a genuine alternative with over a third (36%) also saying they would consider us as their mobile provider. This is a fantastic vote of confidence in the Post Office brand ? voted one of the most trusted brands in the UK,? George said.
Moreover the Chief Commercial Officer proudly said that they would be one of the most credible providers of mobile services in the market as they have over 11,500 branches combined with our online, and call centre presence.
With this launching, the U.K. Post Office will serve as a mobile virtual network operator, a wireless communications services provider, via EE?s network in order to provide mobile services to its customers.
For additional information about the U.K. Post Office mobile phone service, stay tuned with us!
(Photo courtesy of http://media.postoffice.co.uk/ and http://4.bp.blogspot.com)