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Twitch Broadening its Horizons by Streaming Live Music

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Twitch is a very popular service that is primarily aimed at the gaming public. It features live streams as well as commentary from not only gamers but for professional casters as well. It has a long list of games and anyone can stream their games on it. The most popular games include Dota 2, League of Legends, Counter-Strike: Global Offensive, StarCraft 2, Hearthstone, Minecraft and many more. A new change starts today though as Twitch will now be expanding their offering by also ?streaming live music.

Twitch is set to host a live stream performance by DJ and producer Steve Aoki today at 7PM PT. The event will be streamed from Ibiza, Spain and it will be Aoki?s first broadcast on Twitch.

The decision to include live music in Twitch?s offering came from feedback from its users. Twitch mentioned that they green-lighted the live concert due to the backing and feedback of their users. In a survey they conducted, it was found that more than 80 percent of Twitch viewers expressed interest in watching live music on Twitch.

Kevin Lin, chief operating officer of Twitch had this to say:? We pride ourselves on listening to both the wants and needs of our community and then working to implement these requests?. He went on to add: ?Since live music is something a lot of our users have requested, it will be interesting to test these waters with a popular artist like Steve Aoki.?

As mentioned earlier Twitch mainly revolved around gaming and generally, it has enforced that users stream ?live and pre-recorded videos of video game related activities.? Now though, it has relaxed rules about broadcasting through various software like The Playroom on the PlayStation 4. PlayStation 4 owners host non-gaming broadcast and talk shows through The Playroom and that is also something that Sony has started embracing with the new dynamics of their free app.

This new change from Twitch could be an opening to bring the music community closer than ever. It would help not only the very popular musicians but also Indie music groups who are still trying to make a name for themselves.

Photo Source: Steve Aoki Facebook page

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