Electronic Arts and Ubisoft seem to be fighting over a trademark filing for the word ?ghost.? Ubisoft is concerned about its existing brand as EA filed the application for the ghost trademark last year. On Jan. 29, Ubisoft finally filed a formal opposition against EA. In March 2015, EA applied for a trademark for its Ghost Games Studio.
Currently, Ubisoft is working on a new game in the Ghost Recon series. Tom Clancy’s Ghost Recon: Wildlands was announced at E3 in June 2015. It is not clear what EA plans to do with the name. On the other hand, Ghost Games Studio, which is owned by EA, is currently working on an installment of the popular game franchise Need For Speed.
The notice of opposition was revealed by a NeoGaf user and suggests that Ubisoft is against the trademark application filed by EA. The company previously filed an opposition to the Ghost trademark in August 2015. Finally, Ubisoft initiated legal action against EA on Jan. 29.
Ubisoft?s attorney states that the company has been using Ghost Recon trademark for its games since November 13, 2001. The notice also states that Ubisoft holds the right of first use as EA only recently applied for the Ghost trademark.
As both companies are working in the same industry, Ubisoft is concerned that people may assume that their goods and services are from just one firm. Ubisoft said that consumers are likely to believe that the service and goods provided by Electronic Arts are approved and sponsored by Ubisoft or in some way associated with the company. If EA gets the trademark, it will not be easy for Ubisoft to release Tom Clancy?s Ghost Recon: Wilderness with the same name. The developer may have to change the name of the game.
This is not the first time for EA to get caught in legal trouble over a trademark registration. The publisher had to pull back from filing a trademark for its puzzle platformer Unravel. The name of a tabletop game called Beary’s Unravel Games caused the conflict, and EA had to abandon the trademark filing. Later, EA told GameSpot that it will not change the title of Unravel even if it is not a registered trademark. This means that there are chances that Ghost Games Studios will remain the same no matter what happens to the company?s trademark dispute with EA. Ubisoft needs an answer from EA until March 9.