A new, premium version of the uber-popular dating (that?s hook-up, come on) app has just landed and it cost you. If you?re at the sweet, young age of 30, Tinder Plus will cost you even more.
Tinder Plus was?announced yesterday, officially ushering in a paid version that offers a suit of new features. Users of the app in the U.S. would have to pay $9.99 per month if they are younger than 30 years. Those who are 30 and older need to spend $19.99 monthly for the service. Meanwhile, it?s a little different for the Brits. Users in the U.K. between 18 and 27 years will need to shell out 3.99 pounds and those who are 28 years and older have to set aside 14.99 pounds of their dating budget (we?re guessing there is) to pay for the upgraded version.
Business-minded folks behind Tinder Plus apparently did their homework and didn?t just come up with these fees out of the blue. In a statement to Mashable, Tinder defended their pricing schemes and mentioned that some tests have been conducted to prove their tiered pricing.
Rosette Pambakian, VP of corporate communications and branding at Tinder, told Mashable, “We?ve priced Tinder Plus based on a combination of factors, including what we?ve learned through our testing, and we?ve found that these price points were adopted very well by certain age demographics.? She also added, “Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we?ve learned, not surprisingly, that younger users are just as excited about Tinder ?Plus, but are more budget constrained, and need a lower price to pull the trigger.”
As mentioned, Tinder?s premium version includes two main features: Rewind and Passport. The apps basic (free) version will still allow users to swipe through profile photos of potential dates. However, those who subscribed to Tinder Plus will have the ability to ?Rewind? on swipes and go back to the person they swiped to eliminate just in case they change their mind (or accidentally swiped left).
On the other hand, Passport lets users change their current location to anywhere in the world. In the free version, only potential matches who are in the vicinity are displayed. But for Tinder Plus users, Passport will allow them to browse other users in different cities or countries. Switching between different locations at will is also possible
Photo Credit: ?Tinder Blog