Think Dirty: iPhone 5 App Warns Consumers of Toxic Chemicals in Cosmetics
Are you worried if the skin cream or the lotion you are using on your face and body is ?actually? chemical free? Or are you scared that it might contain toxic substances that might be more harmful than beneficial?
Then, you just might have to ?Think Dirty?. No, not that kind of thinking dirty.
Think Dirty is an app available for the iPhone that enables them to dig deep into the contents of their cosmetic product and find out if it contains any harmful chemicals.
The app is available for the iPhone 4, 4S, 5, 5c, 5s, iPad and iPod Touch. Think Dirty requires iOS 6.0 however, and is optimized for the iPhone 5.
Why is there a need for ?Think Dirty? ?
In today’s connected world, there are so many bits of information about cosmetics and other consumer items that help them make the important decision whether to buy or not. It is however not that easy for many consumers to find those vital information that can help them make those quick decisions, especially if you are in a store, holding the product, and giving yourself ten seconds whether to purchase it or put it back on the shelf.
Lily Tse, the CEO and founder of Think Dirty wants consumers to have that important data when and where they need it.
Tse was motivated in creating the app when she watched a documentary that talked about the various toxic chemicals that are found in many cosmetics. Such chemicals were reportedly carcinogenic and found in many brands of lipsticks and shampoos.
The app, which is free and easily found in the App store (where else), works by asking the user to scan the barcode of the cosmetic product using their iPhones. The app then comes up with the ingredients list of the item and highlights information if any of the ingredients are found in the list of harmful chemicals identified by non-profit organizations and government agencies.
Each ingredient revealed by Think Dirty is given a rating for its toxicity.
( A quick guide: a rating of 10 up means it is carcinogenic. Allergens get a a 4-5 rating. )
Here is a video that demonstrates how the app works:
Other groups with similar goals are also coming to the rescue of the cosmetic customer. The EWG ( an environmental health research organization), has also created an app called ?Skin Deep? which also provides information on potential risks brought by toxic ingredients in cosmetics.
Photo Source: https://www.facebook.com/thinkdirtyshopclean