The iPod Touch Lives On, Apple Trimmed Down Price To As Low As $ 199 And Adds Rear Camera

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iPod Touch updated! Prices start at $ 199, rear camera added to 16 GB model

Apple has just updated their lineup of iPod Touch this Thursday, trimming down the price of their standalone music players and adding a few features including more color options and (finally) a rear camera to the 16 GB model.

Prior to this update, the 16 GB variant of the iPod Touch was priced at $ 229, didn?t sport a rear camera, and came only in a boring space grey color. But the Cupertino-based megacompany has decided to up the ante and allowed the 16 GB model to be at par with its bigger brothers, the 32 and 64 GB versions. As such, the entry-level 16 GB version is now priced at $ 199 and all three models will now come in six different colors; pink, blue, yellow, space grey, black, and (Product) RED ? which is part of the RED campaign launched by the company to help combat AIDS. These three iPod Touch models are up for sale from Apple?s online store.

Aside from the 16 GB model, the other two variants will also enjoy price cuts. The 32 GB iPod Touch now has a price tag of $ 249 while the 64 GB version is available for $ 299. Before Thursday?s update, they were valued at $ 299 and $ 399 for the 32 GB and 64 GB models, respectively. That?s a major price mark down for the larger variants as consumers are now able to double their iPod storage for a $ 50 increment.

In addition to the 5-megapixel, rear iSight camera to the 16 GB iPod Touch, all three models are furnished with a 4? Retina display, front-facing FaceTime HD camera, an A5 chip processor, and powered by Apple?s iOS 7. The devices will come with a pair of Apple EarPods, which is also available separately for $ 30.

The move to cut down the price of their music players is seen as Apple?s strategy to compensate for the declining sales of these once-popular gadgets. According to company data, iPod sales have dropped more than 50% in the last fiscal quarter and only contributed to a fraction of the revenue Apple has gotten from iPhone and iPad sales. Unsurprisingly, the company would try to improve sales performance by updating the lower-end iPod Touch, since costs for raw materials have also plunged due to lower demand.

Apple reported that for the second quarter of the current fiscal year, they have sold roughly 2.7 million units of the iPod resulting to revenue of about $ 461 million. That?s relatively meager compared to the previous performance of the iPod line and the current sales of the iPad and iPhone models. But Apple is aware of this trend as CEO Tim Cook said during the company?s earnings call in January, ?all of us have known for some time that iPod is a declining business.?



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