The Beatles Come To Rock Band…Nuff Said

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Well it’s all here in digital white ink! This morning at 10am, MTV and Apple Corps LTD. held a conference to announce a joint venture to bring the Beatles music to Rock Band. Now while this doesn’t come out and say it will be a Rock Band game, there is enough info in this release that a monkey could figure it out. Just like Guitar Hero Aerosmith, expect a Rock Band Beatles game in 2009. That’s my theory. Here’s the full press release:


Exclusive Agreement Set to Bring The Beatles Music to Fans for the First
Time in Interactive Form Here, There and Everywhere in 2009

New York, NY – October 30, 2008 – The Beatles’
extraordinary music and phenomenal legacy is
set to rock across the universe in the form of a video game through an
exclusive partnership between Apple Corps Ltd., Harmonix
and MTV Games , a
part of Viacom’s MTV Networks (NYSE: VIA, VIA.B).

This partnership marks the first time that Apple Corps, along with EMI
Music, Harrisongs Ltd, and Sony/ATV Music Publishing, has agreed to
present The Beatles music in an interactive video game format. Published
by MTV Games and developed by Harmonix, the world’s premier music video
game company and creators of the best-selling Rock Band
(r), the game will be an unprecedented,
experiential progression through and celebration of the music and
artistry of The Beatles. The game was creatively conceived with input
from Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and
Olivia Harrison, and enjoys their full blessing. In addition, Giles
Martin, co-producer of The Beatles innovative LOVE project, will provide
his expertise and serve as Music Producer for this groundbreaking
Beatles project.

“The project is a fun idea which broadens the appeal of The Beatles and
their music. I like people having the opportunity to get to know the
music from the inside out,” Sir Paul McCartney said.

“It gives me great pleasure to be part of The Beatles / Apple and
Harmonix / Rock Band partnership,” said Ringo Starr. “The Beatles
continue to evolve with the passing of time and how wonderful that The
Beatles’ legacy will find its natural progression into the 21st century
through the computerized world we live in. Let the games commence.”

“It’s cool. I love it and hope it will keep inspiring and encouraging
the young generation for many decades,” said Yoko Ono Lennon.

“People are having so much fun playing Rock Band. Combined with The
Beatles tracks, it is a great way to either listen or participate,” said
Olivia Harrison. “If you like the music, it doesn’t take much
persuasion to get you to play.”

“Introducing the genius of The Beatles to a whole new generation of
music lovers through original and inspired ways is extremely exciting to
us at Apple Corps,” stated Jeff Jones, CEO, Apple Corps. “We are truly
pleased to be working with the innovative forces at MTV and Harmonix as
they embody our mutual passions for music and creativity.”

“Many of us have been part of a generation that has long enjoyed an
enduring love affair with The Beatles and now we’re looking to extend
that love affair for future generations to enjoy,” said Van Toffler.”
“Our inspiration for this project comes from a keen sense of history and
a place of utmost reverence and respect for the band, their music and
their heritage.”

“The impact of The Beatles is forever ingrained in the hearts, minds and
souls of millions the world over,” said Judy McGrath, Chairman and CEO
of MTV Networks. “The Beatles are the reason many of us are WHERE we
are, and some of us are WHO we are.”

“We are honored to be part of this new way for people to discover the
timeless music and art of The Beatles – the most creatively and
commercially successful, critically acclaimed, and influential band in
the history of popular music,” stated Paul DeGooyer, MTV’s Senior Vice
President of Electronic Games & Music.

“By presenting their music and artistry through the creative filter of a
groundbreaking video game, we are giving legions of fans and music
lovers all over the world a profound, new way to experience The
Beatles,” said Alex Rigopulos, CEO and Co-Founder, Harmonix. “This game
will be a celebration of the Beatles undeniable legacy.”

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