Many superstars go to great lengths to protect their image, especially on the Internet, where there is rampant misuse of images as well as made up stories that affect the overall value of the product. One such star that is very, very aware of the message she sends out to her fans, both in her music and her words is Taylor Swift. The then country music teen sensation has millions of fans and millions more followers online. Thus, the decision to buy a porn domain to protect her image is just a step consistent with her overall packaging.
The Business Move
In a report by CNN quoted by the Hollywood Reporter, the singer?s handlers had purchased the web addresses ?TaylorSwift.porn? and ?TaylorSwift.adult? as soon as they were made available to the public. ?The said porn sites were made available by the Internet Corporation for Assigned Names and Numbers or ICANN.
This is the so-called ?sunrise? period, where stars such as Taylor Swift and other companies can purchase domains in their names or akin to their brand at a discounted price. This would allow them to re-direct these purchased sites from their official sites or prevent internet squatting or publication of undersirable content or profit by association with a known brand or product, according to a report from the Telegraph.co.uk.
The Reason Behind the Move
According to a Time.com report, the said domain names were purchased ?to prevent misuse of her name and image by opportunistic purveyors of adult content.? ?The Internet is very well-known as areas where fakers and other individuals with ill-intent misuse a wholesome image for profit purposes.
This is clearly a move designed to protect her brand and her name. While previously she had purchased web domains, she has also become very business savvy, according to a report from USAToday.? She had previously trademarked all the lyrics of her song, ?Shake It Off?. She also got ahead of paparazzi, by posting her bikini shots on Instagram, to avoid a bidding war over those pics. She also had her legs insured her USD40 million, which her cat eventually scratched.
There are about 1,300 new domains now made available after the standard .com, .net, or .org domains now in use, according to ICANN.