Taylor Sweet may be coy and sweet when it comes to her music, and equally-successful music videos, but when it comes to business, she definitely goes down and dirty.
In an open letter?titled ‘Dear Apple, Love Taylor’, the 25-year old artist expressed her disappoint on Tech Mogul Apple, who will be offering a three-month free trial of their latest product, Apple Music ? without paying royalties to artists involved.
?I?m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I?m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,? Swift?s letter reads.
This is the main reason why the artist is pulling out her successful album 1989 from Apple?s music line-up, a similar act she pulled with another music streaming company, Spotify.
According to Swift, Apple is making a big disservice to artists and the people working behind each successful song, by not recognizing them with the pay that they deserve.
?This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field?but will not get paid for a quarter of a year?s worth of plays on his or her songs.?
In an interview with Recode, Apple VP Robert Kondrk justified that this move will be offset by even higher payments once the music streaming service goes full blast, citing that Apple pays artists with higher percentage points compared to its competitors.
The artist cries foul however and comments that three months without pay of service is just too long, and that the company has the means and money to pay musicians during the three month period.
Swift ends her letter with ?love.?
?But I say to Apple with all due respect, it?s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don?t ask you for free iPhones. Please don?t ask us to provide you with our music for no compensation.?
Update: Apple Reverses Policy After Open Letter
In a quick action, Apple Senior Exec. Eddy Cue announced via Twitter that they will now be paying artists for the three-month Apple Music Trial.
Cue Twitted:??We hear you @taylorswift13 and indie artists. Love, Apple.?
Good job Taylor!