Walt Disney has revealed that they will be preparing a massive promotion for their upcoming Star Wars: The Force Awakens toy line, with the toy launch for Hasbro?s Star Wars latest toys on September 4.
Dubbed as the first global live toy unboxing event, and this will be a really long unboxing session as the event will be 18 hours long and will streamed live on YouTube starting on September 3.
The livestream event will roll out across 15 cities in 12 countries with the first leg starts in Sydney Australia at 7:45AM and ends at San Francisco. The livestream will even feature some ?top digital stars? and will cover more on the upcoming toy and merchandise releases in celebration of the upcoming Star Wars: The Force Awakens movie. Some toy retailers will also be open at around midnight of September 4 for the anticipated launched of the new Star Wars toys.
As Lucasfilm president Kathleen Kennedy mentioned, “Star Wars toys have always played an important role in how our fans interact with the saga…They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”
It is no surprise that Disney decided to venture into toy unboxing videos, as 18 of the top 100 most viewed videos on YouTube, these 18 are all dedicated to toy unboxings. Maker Studios will be handling the production of the Star Wars toy unboxing event, the multi-channel network was acquired by Disney in 2014.
So what Star Wars toys are you expecting on the launch? Share us your thoughts by leaving a comment below
Star Wars: The Force Awakens will open in cinemas on December 18, 2016.