The video game publishing giant is expecting high sales from their latest game despite some poor receptions from game retailers.
Electronic Arts has launched Star Wars Battlefront last November and according to their financial earnings report, they are expecting for the game to sell 13 million units by next year, more specifically at the end of March 2016. According to vg24/7.com, it was an increase from its original 10 million target goal.
Though EA has not released any data of the sales for Battlefront, Game retailer GameStop shared their sales forecast where Star Wars Battlefront is falling short from its expectations, this also include other recent games like Halo 5: Guardian and Assassin?s Creed: Syndicate. This was a surprise to everyone since all three games were heavily promoted on the retail, and GameStop also added that Star Wars Battlefront did not event hit their ?lower expectation? target.
Despite the low expectations from GameStop, EA is still optimistic that they will hit the 13 million target as Peter Moore mentioned that GameStop?s comments were surprising, on his response, he said
?[GameStop?s] comments were interesting and little bit of a surprise to us particularly as the CFO in the call then started to correct the COO [Bartel] as the call went on,? Moore told investors at the Credit Suisse conference.
?So from our perspective I?m here to reaffirm our guidance of 13m units sold in for the fiscal year. There is no weakness that is perceptible yet in the title and I want everybody understand that based on where we think this title is, and based on the marketing beats ahead of us ? in particular the movie launch over the next two weeks, we feel very comfortable we?re going to hit the guidance that we?ve given analysts, investors and Wall Street alike.?
Do you think Star Wars Battlefront is selling well or is GameStop is telling the truth?