Andy Rubin’s Essential Phone or Essential PH-1 is getting released in the market later this month. Right now, the company is using what little cash it has to market the new smartphone. However, to help Rubin’s company with all the publicity, he chose Sprint to be the official carrier of his phone.
According to USA Today, Sprint will be the exclusive carrier of the Essential Phone. This choice from Rubin is quite controversial as he did not go to the more obvious choice of company.
At the moment, Sprint is the fourth largest provider in the United States. Rubin could have chosen T-Mobile or any other carrier to help him market the Essential Phone.
Although both parties have already confirmed the partnership, Sprint is yet to officially announce its pricing structure for the Essential Phone. For now, consumers are ensured that Sprint will be offering attractive pricing options for the new Android phone. However, for those who want to reserve a unit now, can do so from Essential’s official website.
The phone costs $699 off-contract and with $50 more, one can also score the official 360-degree camera module.
The Essential Phone sports a uniquely designed display with premium quality build. At the back of the phone, there is a dual-camera system as well as a fingerprint sensor. The phone also comes with magnetic contact points for connecting modules such as a 360-degree video camera.
One noticeable design feature of the Essential Phone is the lack of branding. It is quite curious to know if Sprint will be putting its brand on the phone or whether Rubin will allow such thing.
The Essential Phone will be the first hardware coming from the original co-developer of the Android operating system. Whether or not this will be good and the partnership with Sprint will be a success, it is still too soon to tell.
For more updates on the Essential Phone, be sure to check us out at TheBitbag.