The new James Bond film set for its UK release on October 26 is said to be the longest and most expensive Bond movie to date ? and turns out also the biggest commercial in history.
Daniel Craig returns for his fourth 007 stint in Spectre,?the 23rd installment of the famous spy franchise and said to have the most product placements than any other Bond film.
At least 17 brands will be lingering on the big screen, which range from cars, technology and of course, alcohol. Among the familiar names (and bottles) you?ll be seeing on screen are that of Sony, Land Rover and Omega. Heineken beer and Bollinger champagne are noticeable but come off a bit subtler compared to the previous films. Supercars Aston Martin and Jaguar C-X75 also make an appearance. The world famous spy character is dashing as always, dressed in no less than Tom Ford suits and luxurious N.Peal cashmere sweaters (the British fashion brand even promotes their mock turtle neck sweater on their website as the one worn by Craig on the teaser poster) as the action unfolds.
Though the sheer number of product placements may seem off-putting and even distracting to viewers, the filmmakers claim that it is the only way to fund the high costs of production, which is reported at ?226 million. Craig himself has defended these endorsement deals against criticisms. ?A movie like this costs $118 million to make? And it costs another $200 million to sell it. So the $200 million has to come from somewhere,? Craig previously stated according to The Daily Express.
Directed by Sam Mendes, Craig is joined by Ralph Fiennes, Christoph Waltz, Monica Bellucci, L?a Seydoux and Stephanie Sigman, Naomie Harris and Ben Whishaw while British award-winning singer Sam Smith will sing the official soundtrack entitled ?Writing?s on the Wall.?