For all of you who have been waiting for Soulful Fest, here?s some bad news for you. This year?s festival has been cancelled due to poor ticket sales.
The organisers issued a statement on their webpage, explaining the reason behind their decision to cancel Soulfest. They feared that because of the poor ticket sales they would incur huge financial loss reported International Business Times.
Organisers said that the festival was launched with the intention to promote music genres that are ?often overlooked commercially in this country,? but the set of artists and promotional endeavours didn?t help them reach the target ticket sales.
According to Contact Music, the second annual SoulFest was expected to start in Auckland, New Zealand on 20 October (15) before moving on to cities including Brisbane, Melbourne and Sydney.
Soulfest was launched with the intention of promoting genres of music that are often overlooked commercially in this country, specifically Neo-Soul, RnB and Hip-Hop, and Soulfest 2014 successfully delivered some of the most exciting talent within these genres. Despite a stellar line-up of artists and the best promotional endeavours on Soulfest?s behalf, the event has simply not received the support via ticket sales, and the financial loss that would be incurred by the event if it were to go ahead as planned would be devastating, reported Music Feeds.
There have been many people working behind the scenes, including media partners, artists, sponsors, sub-contracted promoters, communication managers, agents and suppliers who live, breathe and support this incredible genre of music and have worked tirelessly to try and make this event a success. The promoter sincerely apologises to all involved who have dedicated 7 months of their lives to work on this festival, and to the supporters of the event who purchased tickets.