Snapchat is one of the most ballyhooed social media applications to hit the tech world. It consists of an application where the user can shoot photos and videos who can then send it to anyone. These images or video, termed as ?snaps? when sent over has a time frame for it to be seen, somewhere between a second and ten seconds, before it is deleted from the recipient?s device as well as the app?s servers. This proved to be such a hit that about 700 million ?snaps? were being sent over the airwaves by its users.
Trouble soon brewed when Snapchat servers were hacked back on December 31, 2013. The hack affected 4.6 million users of the application, where usernames and phone numbers became public. Prior to the attack, Gibson Security highlighted the vulnerabilities of the system, to which hackers exploited. The Australian security firm denied any participation in the attack by the group called SnapchatDB. SnapchatDB did announce later that while they used ?a modified version of the gibsonsec?s exploit method.?
Another issue also came forth when Snapchat CEO Evan Spiegel refused Facebook?s offer to purchase the mobile app. Spiegel walked away from the USD3 billion offered by the social networking giant. This caused major ripples to the social media application world when Snapchat has exactly zero revenue to speak of but 350 million users.
According to the young CEO, in an interview with Forbes, ?There are very few people in the world who get to build a business like this. I think trading that for some short-term gain isn?t very interesting.? ?The said ?short-term gain? was calculated to be about USD750 million for him and co-founder Bobby Murphy each.
Snapchat Moves Forward
Now, left to their own devices, the social media application continues to thrive even with the hack attack and the given up revenues. New features have been incorporated to the app, amongst them new ?Emojis? or prompts as to how friendly the person is with you, depending on the previous snaps shared between the sender and recipient. There is also a new ?low light? feature to allow the sender to upgrade the light for a better image sent. The last one is the ?Needs Love? feature reminding the individual to ?snap? at their friends who have been feeling left out as of late.