So, Sony Computer Entertainment is aiming to sell 11 million more Playstation 3 systems between now and next year? Great!
But how are they going to do it with a Holiday line-up full of stinkers and no word of a price drop?
That’s not to say every PS3 game coming out this Holiday season will bomb. I’m positive Insomniac will bear the burden of carrying Sony through the Holiday season for a second year with Ratchet & Clank Future Tools of Destruction. Uncharted, or Pitfall 2K7 as a friend mockingly referred to it (I prefer Dude Raider, haw!), could be good; but I’m not a fan of Naughty Dog’s games so I’ll refrain from commenting.
Why the concern?
Because honestly the Playstation 3’s future looks pretty bleak. Sony is backing all the wrong horses, Lair and Heavenly Sword to name a few. Mediocre to terrible games from development teams with spotty track records.
Meanwhile a fabulous game experience like Warhawk languishes with no marketing push, no hype, nothing. It’s merely a great game that will be buried under a landslide of hype for inferior PS3 software.
But I digress, I’m here to discuss how Sony could in theory sell 11 million PS3 systems by this time next year if they put forth some effort.
How can you sell a $500-600 console with little quality software?
How about leveraging your massive assets to make the PSN a more attractive purchasing feature for consumers?
That’s crazy talk, right?
No. Not really.
The most egregious oversight on the part of Sony is their inability to leverage all of the entertainment content they own as a part of the Playstation 3 sales strategy. Microsoft is just a massive software company, but yet it’s managed to create the Xbox Live “service”, position it as a salable product, and provide gobs of content – which it does not own.
Why in the world does Sony not step up to the plate? They wouldn’t need to fork over more money out of pocket because they already own:
- Sony Pictures Entertainment
- Columbia TriStar
- Sony Pictures Classics
- Screen Gems
- Sony Pictures Television
- Animax Japan
- GAME SHOW NETWORK
- Sony BMG Music Entertainment
Labels include: Arista Records, BMG Classics, BMG Heritage, BMG International Companies, Columbia Records, Epic Records, J Records, Jive Records, LaFace Records, Legacy Recordings, RCA Records, RCA Victor Group, RLG – Nashville, Sony Classical, Sony Music International, Sony Music Nashville, Sony Wonder, So So Def Records, Verity Records
- Sony/ATV Music Publishing
- Music Choice
Why is none of this content available for download via the Playstation Network?
This is ridiculous!
The Playstation Network is free and accessible to every Playstation 3 owner, and subsequently folks that own a PSP as well. So in theory I could say – purchase an episode of The Boondocks on the PSN, download it to my PS3 as media server, and share it with my PSP for whatever iTunes or Xbox Live charges for an episode.
It’s my belief that by leveraging these assets as a sales feature, Sony could appeal to a broader consumer base. I don’t have cable. Thus I don’t watch cable, but I buy DVD copies of movies and television shows. I would love to just be able to download the latest episode of Rescue Me the day it broadcasts to my PS3 and watch it for a fee.
Content on demand baby!
How about updating the PS3 firmware so we can have custom soundtracks in games, like XBL? Only unlike XBL, Sony could also offer sales of music from the artists on their labels via PSN that you could listen to on your PSP, playback in game, or perhaps even dump to the MP3 Walkman Sony also makes.
How about movies on demand like Netflix?
I’d gladly pay $4.99-9.99 a month to be able to stream movies to my PS3 and watch them without having to wait for them to arrive in the mail, or buy a VGA cable to hook up my PC to my HDTV, etc.
What I’m getting at is Sony needs to stop wasting it’s time on trivial glorified IM / Social Networking fluff; and dedicate more time to enhancing the Playstation 3 / Playstation Network experience so that it becomes more attractive to consumers.
Sure quality software needs to be present and accounted for; but a good damn content on demand service courtesy of the Sony corporation’s massive assets would be the proverbial icing on the cake. All available at no extra cost until you’re ready to make a purchase.
If you’re not going to drop the price any time soon, then at least sweeten the pot.
But hey, what do I know. I’m just some schlub in a dead city.