Sausage Party Trailer Plays Before Finding Dory; Theater Apologizes

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Sausage Party, the adult-oriented animated film featuring the voices of Seth Rogen and James Franco, gave moviegoers in a Conrad, California theater a nasty surprise when its trailer was played before an audience of children waiting to watch Pixar?s Finding Dory. The mistake made international news, and now the theater is apologizing for the gaffe.

In a report by Time, Walter Eichingerm, vice-president of operations of Brenden Theaters — where the trailer played — called the incident a ?one-time honest mistake by a theater manager moving screens around in an effort to accommodate several large last-minute groups wanting to see Dory.?

Eichingerm goes on to say that Brenden Theaters regrets and apologizes for the incident, and that they ?are not happy that it happened. We fully realize this trailer is not appropriate for Dory and we would never schedule something like that.?

The mistake may have been unintentional, but it did not stop Sausage Party star Rogen from revelling in the hilarity of the situation. The comedian tweeted a link to a story on the mistake, commenting that it made his day.

Even before this blunder, Sausage Party had already made news by being a 3D animated movie definitely not aimed at a younger audience. Because of the costs that go with making one, 3D animated movies often look to draw as wide an audience as possible.

In fact, the cost of the film was discussed by producers Evan Goldberg and James Weave in an interview with Collider. As explained by Collider, ?Although Rogen, who is also co-producing the film in addition to co-writing and providing his voice, thought they could only get Toy Story 1-level animation (remember, animation is expensive), and Goldberg and Weaver were hoping for Toy Story 2, the animators at Nitrogen Studios are bent on delivering Toy Story 3.?

Whether or not this controversy propels Sausage Party to Pixar levels of success at the box office remains to be seen. At the moment, the film has a 100 percent rating on Rotten Tomatoes, which could bode well for the film?s box office chances. If you want to keep tabs on this, as well as other entertainment stories making the news, keep it here on The Bitbag!

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