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Riff and Expanding Social Interaction

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Image source Wikimedia Commons By Facebook (facebook.com) [Public domain], via Wikimedia Commons

Image source Wikimedia Commons By Facebook (facebook.com) [Public domain], via Wikimedia Commons

Image source Wikimedia Commons
By Facebook (facebook.com) [Public domain], via Wikimedia Commons

In one of the pet projects in social networking giant Facebook, a group of its design engineers had created an app where a video of one can be shared and added on to the friends of the creator. The additional tidbits put in by friends of the video creator then expand the video, allowing for a truly collaborative video effort on the part of friends.

Riff in a Nutshell

This new app has been dubbed Riff and was recently launched by Facebook. Created by Facebook Creative Labs, this virtually creates an inventive piece of art between and amongst friends. Riff allows fellow friends to crowdsource the material and makes it viral at the same time as friends of friends of friends add on their two cents into the video. The key is allowing users to contribute into the video and share the video in one single application.

The limitations though are that external videos cannot be used. Videos shot only using Riff can be used. This platform allows snippets to be put together, much like a collage into a one seamless video presentation for all to see with many contributing to it. Each contributor can add about 20 seconds of video to the existing Riff video. The goal is not to like the video, but to invite many to add to the video, giving their viewpoints and/or experience to be shared with not only the previous contributors but to the future viewers and contributors as well.

The Downside of Facebook

While Facebook continues to find ways and means to expand social interaction, a study recently concluded by Ethan Kross, a psychologist from the University of Michigan, found that instead of strengthening social connections, social networking sites actually increases the sense of loneliness and reduces an individual?s own satisfaction of their lives.

The study said the technology is creating a negative effect on the manner in which individuals relate to one another as well as one?s self perception. The study covered 82 individuals who were sent text messages five times a day during the duration of the study. Part of the SMS was a link to an online survey on their Facebook use, with questions about self being and time spent with person to person interaction.

The said study was not moderated by the number of friends on the networking site or the connections supportiveness or their motivation as well as other factors such as gender, loneliness, self esteem or depression.? Despite all these, the participant s remained unhappy.

Would Riff be able to address this?

Image courtesy of WikiMedia Commons

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