Pokemon GO has been extremely successful ever since it initially released in select countries earlier this month. The phenomenon has already taken over Europe over the past week. One region where the hit game has yet to launch is in Japan, the birthplace of the Pokemon craze. That is expected to change soon as news have revealed that Pokemon GO will be launching in Japan as early as today.
While Pokemon GO has already reached unprecedented success, it has yet to actually launch in Japan and other countries in Asia. The augmented reality game from Niantic Labs is expected to break that barrier though as the game is reportedly getting close to an actual release in Japan.
TechCrunch reports that the Pokemon GO Japan launch was supposed to be yesterday, but it got cancelled at the last minute. The reason behind the postponement of the release was due to an internal communication from McDonald’s Japan, a corporate sponsor for the game, was leaked and eventually became viral.
The companies behind the game and McDonald’s Japan decided to forego the launch out of fear that the extended hype would cause problems with their servers. McDonald’s Japan is the first ever corporate sponsor, with the McDonald’s branches becoming Pokemon Gyms in the game. While it has only been McDonald?s which has partnered with Pokemon GO at this point, it is expected that more and more businesses will strike up a partnership with the game given the massive marketing potential it has to offer.
The same report though cites that the launch of Pokemon GO in Japan is ?imminent? though no definite date has been set. It can actually happen as early as today so Pokemon GO fans should continue to monitor the situation.
Pokemon GO is available in over 30 countries at the moment but the Japan launch would be the first country in Asia to have the game. It is expected though that once the Japan launch is done that other countries in the region would be next. As to when that date would be is certainly something that Asian Pokemon fans will be watching out for.
Be sure to check back here soon to find out more news and updates about Pokemon GO and when it will be launching in your country.