The popularity of Pokemon GO is about to change the dynamics of the smartphone industry. It?s a well-known fact that this game takes a significant toll on the battery unit of the Android or iOS handsets.
The OEMs, across the globe, might have never thought this day would come when they have to bulk up the smartphones in order to make way for a bigger and better battery. With the continual?global release and acceptance of Pokemon GO, phone makers will be forced to add game-specific features and refine the existing ones to cater to the new-age gaming fans.
But then, smartphone makers are obsessed with making ultra-thin smartphones. Thanks to Apple?s iPhones, the thinner profile is no more a luxury, but a norm to both Android and iOS devices. In the process, many OEMs are compromising the battery units to get thinner builds.
However, Samsung recently switched gear to create a?balanced handset in the form of Galaxy S7. Interestingly, the Galaxy S6 from 2015 is slimmer than the Galaxy S7 from 2016. This is because the S7 comes equipped with a bigger battery than the predecessor. Samsung listened to the feedback of its customers and manufactured a device accordingly.
Needless to say, the Galaxy S7 is outselling the S6. To top it off, the S7 might outsell the iPhone 6s very soon. In fact,?Kantar World Panel recently noted that the Galaxy S7 and S7 Edge have already beaten the iPhone 6s and iPhone 6s Plus in the U.S., when it comes to unit sales. By the end of this year, we?ll know the exact overall numbers.
Coming back to Pokemon GO, this game requires the device to be kept ?on? while the gamers hunt for pocket monsters for hours continuously by walking across the length and breadth of the streets. Looking at the success of this game, many such new games might be in the offing. This also means OEMs will be housing bigger batteries in their future smartphones, compromising the thinner profile. However, there is another possibility.
Most of the high-end smartphones released recently do not offer removable battery units, except for the LG G5.?Slash Gear says phone makers might prefer bringing the removable battery unit back to make sure they don?t compromise thinner profile.
With the advent of?Pokemon GO’s?sponsored locations, device makers have no option but to add a bigger battery unit, or bring in the removable battery unit to stay up-to-date.