Just another way to get a chance to see some hot PS3 titles and listen to some great music. Here’s the full release from Sony:
Sony Computer Entertainment America Returns to Rock Coachella Valley Music &
Arts Festival With a New Playstation(R) Experience
Three of the This Year’s Must Have PLAYSTATION(R)3 Titles Bring the Noise to
the Famed Desert Music Festival
FOSTER CITY, Calif., April 25 /PRNewswire/ — Sony Computer Entertainment
America Inc. (SCEA) today announced a triumphant return to one of the
entertainment industry’s hottest music events, the Coachella Valley Music &
Arts Festival (Coachella). SCEA will be on-site as one of the main sponsors to
provide fans a first-look at three of its most-anticipated PLAYSTATION(R)3
(PS3(TM)) computer entertainment system releases, SingStar(TM),
LittleBigPlanet(TM) and Gran Turismo(TM) 5 Prologue. Every year music fans
from around the world gather to experience COACHELLA’s adventurous mix of
iconic headliners and wide-ranging, forward-looking performers.
Inside two fully-interactive entertainment tents, fans will experience the
ultimate in gaming, social networking and community building while receiving a
better understanding of the power of the PS3 system in High-Definition.
Attendees will be immediately immersed in unique environments, including the
highly innovative, original world of LittleBigPlanet. They will also be given
the chance to show off their inner desire to be the next great singing
sensation with SingStar and the opportunity to test their racing skills with
the ultimate racing experience, Gran Turismo 5 Prologue. SCEA will also offer
the opportunity to upgrade the fan’s experience daily with rewards including
VIP access and band meet and greets.
“We are pleased to be an integral part of this year’s Coachella Valley
Music & Arts Festival,” said Ginger Kraus, senior director, promotions, Sony
Computer Entertainment America Inc. “As one of the best American festivals,
we are thrilled to present PS3 in a social, interactive and immersive
environment that compliments the spirit of this festival.”
SingStar and Gran Turismo 5 Prologue will share an interactive booth, with
separate spaces and experiences for participants. The SingStar portion will
feature a stage for novice and advanced vocalists to showcase their octave
range in front of a live audience. After each number, attendees can surf PS3
system’s online SingStore(TM) and view new downloadable songs available for
the game when it releases on May 20. And, for those feeling brave, they can
upload their personal performances via My SingStar Online and share it with
The section of the booth dedicated to Gran Turismo 5 Prologue will be an
auto enthusiast’s dream, complete with racing simulators where fans can test
drive the new game from the world’s best-selling racing franchise and
participate in race events. In addition, fans will be treated to a celebrity
competition on-site with artists featured in the Gran Turismo 5 Prologue
soundtrack, including British electro-rock band “Does it Offend You, Yeah?”,
the French electro “Kavinsky” and others.
The LittleBigPlanet experience, housed within a 40′ x 60′ booth, will
showcase the game’s three main pillars, Play, Create and Share, and uniquely
themed environments depicting game levels. Within the booth, fans with be
treated to an original musical soundtrack as clouds breeze across the ceiling.
Once inside, participants will be introduced to the main and
highly-customizable character, Sackboy (or Sackgirl, depending on their
preference). Continuing onward, multimedia vignettes will show participants
the potential to create user-generated content in the game. Concluding the
experience, fans will learn about the “Share” features of the game through the
PLAYSTATION(R)Network, where their creations can be played by others online.
The Communal Creativity Center will allow fans to decorate their own level and
post it on the world, which showcase the game’s community building aspect. U
Artists, BATTLES, MGMT and Simian Mobile Disco will stop by to participate in
the VIP gameplay area.
In addition, SCEA will have a special area within the Coachella campground
at the Internet Cafe allowing fans to test their vocal skills on SingStar.
SCEA will also participate in an exclusive event on Saturday night with
T-Mobile entitled the “TMO Tone Def Party and SingStar Lounge.” At this
exclusive event, SCEA will provide party revelers with the opportunity to
either rock the mike like a vandal or sing their heart’s out like a pop diva
with PS3, which features a new selection of SingStar hits before they are
available in stores or online.