Apple and Android are the top smartphone and operating system in the US, according to the latest report of comScore.
comScore?s report on the key trends in the U.S. smartphone industry for February 2014 revealed that Apple is the top smartphone manufacturer with 41.3 per cent market share while Android is the most popular operating system with 52.1 per cent.
Apple was followed by Samsung with 27.0 per cent?smartphone subscriber market share (up by one?per cent from November?s report), LG who got 6.5 per cent?on the last report now has 6.8 per cent?market share (up by 0.3 per cent), Motorola with 6.3 per cent?(down by -0.4 from 6.7 per cent), and HTC with 5.4 per cent?smartphone subscriber market share, down by -1.0 from last report of 6.4?per cent. However, things are expected to change by the next subscriber?s market review for HTC with the release of its new flagship HTC One (M8) last March.
On the other hand, for the smartphone platform market share, comScore said, ?Android ranked as the top smartphone platform in February with 52.1 per cent market share (up 0.2 percentage points from November), followed by Apple with 41.3 per cent (up 0.1 percentage points), BlackBerry with 2.9 per cent, Microsoft with 3.4 percent (up 0.3 percentage points) and Symbian with 0.2 percent.?
Moreover, comScore also revealed the ?Top Smartphone Properties & Apps? on the latest U.S. smartphone subscriber market share. Google Sites was ranked as top Web property on smartphones, with 89 per cent of the mobile media audience (mobile browsing and app usage), followed by Yahoo Sites with 85.7 per cent, Facebook with 85 per cent, and Amazon Sites with 64.9 per cent. Also, Facebook was ranked as the top smartphone app, reaching 75.7 per cent of the app audience, followed by Google Play with 52.1 per cent, Google Search with 49.8 per cent, and YouTube 48.4 per cent.
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on Web, mobile and TV consumer behaviour that enable clients to maximize the value of their digital investments.
comScore, Inc. released data from its MobiLens? and Mobile Metrix?. The press release said, ?MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent?s primary mobile phone and does not include data related to a respondent?s secondary device. On the other hand, Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.?
For more details, check: http://www.comscore.com/