Apple to increase price of apps in Australian App Store

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Apple App Store
Apple is set to increase the retail price of apps in the Australian App Store.

In an email sent to developers who create apps for Apple’s platforms, Apple said that ?price adjustments on the App Store are made periodically due to changes in foreign exchange rates? which will take effect within 24 hours.

However, Apple did not specify in their email how much it would cause users, though Apple said that a new ?Pricing Matrix? would be available to developers within the next 24 hours and would apply to Mac, iPad, iPhone and iPod touch apps.

Apple will also increase App Store retail prices in several countries over the next 24 hours namely: Australian Dollar, Indian Rupee, Indonesian Rupiah, Turkish Lira and South African Rand, but ?great news for App Store in New Zealand and Israel, because the retail price for the Israeli New Shekels and some price tiers for the New Zealand Dollar will decrease.

Reports also said that ?it (increase on the price) comes almost three years after Apple was applauded for reducing its App Store pricing in Australia by up to 25 per cent, and follows recent accusations it has been shifting nearly $9 billion (US$8.1 billion) in untaxed profits from its Australian operations to Ireland over the past decade.? Moreover, the said news of the price increase follows intense inquiry on tech companies who are charging Australian consumers more than their American counterparts.

This is not the first time that Apple has increased their price on selected countries. It could be remembered that way back 2013, it made a price increase in Japan; in 2011, in UK and; in 2012 in some European countries namely: Italy, Germany, and France.

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