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NPD: Game Industry Sales Explode to $2.63 Billion in November

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Yesterday, NPD released data that everyone in the industry has been waiting for . . . sales numbers for arguably one of the craziest months of the holiday shopping season. Although I would say Black Friday sales have declined in quality over the past few years, gaming products (and HDTVs) continue to be in high demand. The item of the year has seldom experienced repeat demand, but the Wii (with no markdown) continues to dominate.

Here’s a summary:
– total industry sales: $2.63 billion (up 52%)
– software: $1.3 billion (up 62%)
– hardware: $1.1 billion (up 41%)
– console hardware: $771 million (up 49%)
– console software: $1.1 billion (up 75%)

Console breakdown (units sold):
– DS: 1.53M
– Wii: 981K
– XBox 360: 770K
– PSP: 567K
– PS2: 496K
– PS3: 466K

Top 10 VideoGames (units sold)
01. 360 Call of Duty 4 (1.57M)
02. Wii Super Mario Galaxy (1.12M)
03. 360 Assassin’s Creed (980K)
04. PS2 Guitar Hero III (967K)
05. Wii Play w/ remote (564K)
06. 360 Mass Effect (473K)
07. PS3 Call of Duty 4 (444K)
08. Wii Guitar Hero III (426K)
09. 360 Halo 3 (387K)
10. PS3 Assassin’s Creed (377K)
*Includes Collector’s or Limited editions: bundles and non-bundles

Call of Duty total: 2M
Assassin’s Creed total: 1.36M (over 2.5M worldwide)
Guitar Hero III total: 1.4M

GameDaily’s analysis below:

NPD: Game Industry Sales Explode to $2.63 Billion in November

What a month! Top titles like Call of Duty 4, Super Mario Galaxy, Assassin’s Creed and Guitar Hero III drove software sales to $1.3 billion. The Wii still outsold PS3 by 2:1, while the DS topped all hardware.Posted by James Brightman on Thursday, December 13, 2007GameDaily BIZ has just received the NPD’s U.S. video game data for the November period, and the results are perhaps even better than was expected. Total industry sales were a whopping $2.63 billion (up 52 percent), as software sales rose 62 percent to $1.3 billion and hardware sales rose 41 percent to $1.1 billion. Console hardware in particular accounted for $771 million (up 49 percent) and console software jumped a whopping 75 percent to $1.1 billion.

Also of note is a 52 percent increase in game accessory sales to $243 million. “4 of the 5 best-selling accessories for the month were Wii controllers. The Wii Zapper, which debuted in November, sold 232K units. The second-best selling accessory for the month was the PS3 wireless controller at 282K units,” stated NPD analyst Anita Frazier. She also pointed out that life-to-date sales of the Xbox 360 HD DVD player are at 269K units in the U.S., representing a 3.4% attach rate to the 360 install base.

The U.S. video game industry now stands at $13.12 billion, up 50 percent, and there’s a whole month to go before we close the book on an incredible 2007. This has truly been a year of hardware, as hardware sales are up 73 percent year-to-date, with console hardware up 103 percent, no doubt thanks to the surge of the Wii.

Speaking of the Wii, Nintendo’s console (shortages notwithstanding) sold through 981K units. The DS once again reigned supreme, however, with 1.53 million sold. Microsoft’s Xbox 360 wasn’t too far behind the Wii with 770K. Meanwhile, the PS3 sold 466K ? a huge improvement, but still far behind the competition in an important holiday sales month. Sony’s aging PS2 also outsold the PS3 with 496K units. And the PSP sold a healthy 567K.

Frazier pointed out, “The Wii had its best-selling month yet, besting last December by 60%… [and] the NDS and Xbox 360 both realized their second best sales months yet, after December of last year.” Regarding the PS3 she added, “The combination of the price cut and seasonal lift gave the PS3 the biggest October to November sales increase of any hardware platform.” This month in terms of software, Activision’s Call of Duty 4 (read more about it in Chart Toppers) stole Mario’s crown. The game sold 1.57 million units on the Xbox 360 and another 444K on the PS3, for more than two million in sales. Nintendo’s Super Mario Galaxy put up a very respectable 1.12 million in sales, while Ubisoft’s Assassin’s Creed (which sold more than 2.5 million worldwide) sold over 1.3 million on the Xbox 360 and PS3 combined in the U.S.

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