Nokia has announced at the Mobile World Congress?that they are going to launch five new affordable handsets, three of which would be the first Androids they will release ever: the Nokia X, X+ and XL.
The other two phones are the?Nokia Asha 230,?Nokia’s most affordable full-touch Asha device to date, and the?Nokia 220,?an internet-ready mobile phone with pre-installed social apps. Now for the more exciting part of their announcement,?all the phones from the Nokia X set were built on the open source Android OS forked especially for Nokia. The X and X+ have 4-inch screens, while the XL boasts of a 5-inch IPS display. The X+ has better memory and more expandable storage from the X version.
Here is?a part of Nokia’s press release about the new line of handsets:
“The Nokia X family features Nokia’s renowned handset quality and design, with a fresh, tile-based user interface inspired by our Lumia family. All devices come with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. Out of the box, they can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free* music streaming and downloadable playlists. All devices are also pre-loaded with a variety of third-party apps and games.
The Nokia X family is also an affordable introduction to popular Microsoft services, including free* cloud storage using OneDrive. With the purchase of any Nokia X family smartphone in select markets, people will get one month of Skype’s Unlimited World Subscription for a limited time, ideal to make international calls to landlines in more than 60 countries and to mobile phones in 8 countries.
The first device, the Nokia X, comes with a 4″ IPS capacitive display and 3MP camera. The Nokia X+ is optimised for multimedia enthusiasts, who can enjoy even more games, music, photos and video thanks to more memory and storage. Both the Nokia X and Nokia X+ will be available in bright green, bright red, cyan, yellow, black and white**. The third family member, the Nokia XL, boasts a 5″ display with 2MP front-facing camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera with flash. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. The entire Nokia X family is powered by the Qualcomm? Snapdragon(TM) dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.”
(See more at: http://press.nokia.com/2014/02/24/nokia-connects-the-next-billion-with-affordable-smartphones/#sthash.FgPIicA0.dpuf)
During the Mobile World Congress presentation, Steve Elop, executive vice president of Nokia’s Devices & Services, explained that users would enjoy the Nokia products because of its new Android apps and ecosystem. “Our deliberate approach is to offer four tiers of products including our affordable entry-level devices like the new Nokia 220; our entry-level Asha touch phones like the new Nokia Asha 230; our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies; and our Lumia portfolio, which is where we introduce the greatest innovation and provide full compatibility with the Microsoft experience,” he further explained.
This means that there would be plenty of Microsoft and Nokia apps included in the handsets. ?For example, Skype would be pre-installed on the phones, and users will also be offered one month of free calls to landlines and mobiles.
Although Nokia has Android handsets now, it is still trying its best not to be entirely Android-centered. For instance,?instead of going to Google’s cloud, the users will go to Microsoft’s. Elop even went as far as saying that the ?Nokia X together with Lumia represented a deliberate strategy to leverage Microsoft services?.