Nokia Brand Revival: Former Angry Birds CEO Heads Marketing

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It seems like yesterday when Nokia revolutionized communication by introducing their own line of mobile phones. Being one of the pioneers of mobile phone market, it is quite sad when the company?s market share started to decline. For some reason, their products just stayed behind other major mobile phones including the iPhone and Galaxy line. However, recent events suggest that Nokia is now ready to bounce back.

Nokia?s exclusive global licensee, HMD Global Oy, has hired ex-Rovio CEO Pekka Rantala to head their marketing division. “Pekka has an important mission to rejuvenate the company brand in mobile phones,? said Arto Nummela, the CEO of HMD Global Oy.

Nummela firmly believes that branding is critical when it comes to mobile products. Also, he is appealing to the previous Nokia phone owners by saying that the company is dedicated in introducing a new range of Nokia mobile phones that fans will surely love.

HMD Global Oy is a newly formed Finnish company that currently owns the exclusive rights for the Nokia-brand tablets and other mobile devices. HMD has acquired the exclusive license back in May 2016 and is said to last unit 2024.

Nokia Logo

As the company?s new Chief Marketing Officer, Rantala will be in charged of re-branding the Nokia brand. A Good thing is that Rantala is not exactly new to Nokia. He has worked with the company between 1994 and 2011 before moving to Rovio. During his tenure, he served in various senior marketing, sales, and operation roles. Not least of which, serving as the Senior Vice President for global marketing.

“There are very few opportunities like this, to work with a global brand with the power to touch hundreds of millions of people every day. It is a privilege to work with this unique brand, to engage with the millions of dedicated Nokia phone fans around the world and create a generation of new ones. We are going to bring together a new team of talented people who can build something incredible.?- Rantala

This could be the beginning of something big for the mobile phone maker. Fans can only hope that their next best idea will be able to put them back in the limelight. It has been way too long since Nokia has come up with a radical and exciting new product. For more updates, stay tuned to TheBitBag.

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