As of March 2014, the Nintendo Wii U fell short of the 9 million it had hoped to sell in the foregoing 12 months (during that span, 2.72 million Wii U consoles has been sold) and only sold 6.17 million consoles worldwide. The console has also been struggling behind Play Station 4 (has sold around 8 million units) and Xbox One (sold around 4.5 million consoles) for over a year. But still, the company is not ready to cut down the price of the Wii U which is currently starting at $299.
Now, many are not so sure if the lifespan of the Wii U console is nearing its end.
In a recent interview with the president and chief operating officer of Nintendo of America, Reggie Fils-Aime. He was asked by Kotaku if scrapping the Wii U and starting over with some new console was ever an option, because the company has clearly lost money lately, which is quite not usual in its very long history.
?Reggie, just refresh, just start over, do a new console, do-over. You say??
Reggie replied a defiant “No”, and added that they?re going to be sticking around with the Wii U console much longer. The president has re-assured ?every Wii U fans out there that ?The Wii U has a very long life ahead of it. It’s got great content that is coming and will help define the platform.?
He illustrated that just like Super Mario 3D Land and Mario Kart 7 in 3DS which had a great turnaround, Fils-Aime believes that it will eventually happen to the Wii U too and that it will create a much larger footprint.
Reggie indicated that games like Hyrule Warriors, Splatoon, Smash Bros. for Wii U and the recently launched Mario Kart 8 will have a big effect on Wii U sales worldwide, and ?is going to drive the installed base and will definitely attract more third party developers.
Recently, Nintendo of America marketing executive Scott Moffit also said that ?The Wii U is at a turning point? where it will be able to tempt more gamers into buying the system.