Nintendo is working on a new affiliate program that will share ad revenue with YouTube users who post videos with its copyrighted content.
Nintendo asserted last year that they were entitled to ad revenue on user generated YouTube videos that use Nintendo content. These include the use of images or audio of a certain length. YouTube users would receive Content ID match claims that notifies them that they were using copyrighted material and that they could keep their videos live by adding Nintendo advertisements to their videos. The proceeds from those videos would then be split between Nintendo and YouTube, but not with the video creator or Uploader.
Nintendo has mentioned that they will still have the previous program continue and that the new affiliate program will be used as a supplement. Nintendo mentioned that they have been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances. The videos would be accompanied by advertisements and in keeping with the previous policy, the revenue is shared between YouTube and Nintendo. This affiliate program is for users who want to use the material more proactively. With the affiliate program, a portion of the advertising profit is given to the creator. Details have yet to be announced by Nintendo.
The upcoming program was first revealed via a tweet on Nintendo?s Japanese Twitter account. The translation read as: Nintendo proposes to place ads in YouTube videos using its content, though Nintendo must also consent to the videos. Revenue will be split between the video game maker, YouTube owner Google, and the user who posts the YouTube video.
There are mixed feelings about this in the gaming world as some people feel it is fair while others feel that it is very unjust. There are two ways to look at this, first is from the side of the game makers, Nintendo. Nintendo possibly feels like people are making money off of content that comes from them as the creators of the game and they want a cut from it. On the side of the gamers or uploaders, they have every right to post content about the game as they are posting their experience while they play so that is unique to them and if they can earn from that through ad revenue from YouTube, then that should be an added bonus.
YouTube has been making a lot of changes in the past few months. Last December, they changed their copyright detection policy that would affect video game content. Earlier this month, reports pointed towards YouTube trying to acquire Twitch.
Photo Source: Nintendo website