It seems like Motorola wants everyone to have their own smartphone and their latest phone is out to prove them right.
Motorola, the Google owned company that is currently in talks to be acquired by Lenovo, is now introducing the Moto E, an affordable entry level smartphone that is aimed at emerging markets. Together with this, the company is also providing an upgrade to the previous entry level model, the Moto G.
Motorola mentioned in a statement that: ?The fact is, about 70 percent of mobile-phone users in the world are still using feature phones that can?t unlock the full wonder of the mobile Internet, either because they can?t afford to or don?t think it?s worth the $337 for a smartphone.?
Motorola hopes to change all this with their latest device and the Moto E will feature a curved design that?s similar to the Moto X with a 4.3 inch qHD (960x540p) display screen that?s also scratch and splash resistant courtesy of its Gorilla Glass 3 protection. The device will come with Google?s latest software, Android KitKat 4.4 and a 1.2GHz Qualcomm Snapdragon 200 dual-core CPU. Other specifications include an Adreno 302 graphics engine backed by a generous 1GB of RAM, 4GB expandable storage (up to 32GB), and a 5MP primary camera. Battery life should be average with its 1980 mAh (Li-Ion) battery.
The price of the handset is very competitive and starts at $129 without a contract. It will be available in more than 40 countries through 80 different wireless carriers over the course of the next few weeks.
This aggressive move and pricing from Motorola is their way of trying to boost their sales. The smartphone creators only had 6.3 percent of the market on February which is a decrease compared to 6.7 percent in November. The phone appeals to first time smartphone buyers as the pricing is very competitive. Motorola also plans to enter the space of the mobile juggernauts like Apple and Samsung.
On the other hand, the previous iteration of Motorola?s handset, the Moto G, will be getting an upgrade. The new model will be able to access the Internet at much faster speeds compared to before and will be available at a starting price of $219.
Photo Source: Motorola official website