Microsoft’s latest marketing campaign for their virtual AI Cortana disses Apple’s Siri
Having an A.I. virtual assistant can sometimes be cool and entertaining, like Siri of Apple?s iPhone for example. You can make her search for things you don?t want any else to know or anything that is of entertainment value to you. However, looks like Microsoft is now stepping up their game?or at least their advertising campaign for their virtual A.I. assistant Cortana.
Microsoft Cortana targets Apple?s Siri! Watch the phone ad below
In marketing ad, hitting another manufacturer about their product is quite common?but subtle or at least just a hint of who they are targeting. But apparently, Microsoft?s latest ad for their virtual A.I. is a bit more straight-forward when it comes to their competitor, Apple?s Siri.
A few days ago, Microsoft Lumia?s YouTube page had posted their most recent marketing ad for their virtual A.I. Cortana. Some might find it hilarious, others might say that it is a lame marketing strategy of Microsoft, depends on how you look at it.
Here is one of their ads for Microsoft Cortana titled ?breaking up?
At first it may not sound like an ad for a virtual A.I. assistant?well because that is the idea. ?I just had enough, and then I met someone else? line might set you off track but the next one kind of gives it away ?she makes sure I?m not late, she reminds me of everything. Like when I leave the house, she makes sure that I don?t forget my wallet. She knows the best restaurants. She makes me feel like a better person.? And as for the coup de grace, ?and I would never go back to Siri.? That last line was quite unexpected.
However, the other video was a wee bit different compared to this one. Here is Microsoft Cortana ? New Love
The reason why I said wee bit was because at first, it will really set you off track from thinking that ?great, another ad for a virtual A.I. assistant.? Coming out may come to mind when you read the line, ?I remember when I told my parents, ?I?m not like everybody else dad. I met someone who brings out the best in me. She?s got my back. She makes sure I?m never lost, late, miss appointments, all the important stuff. I love the way she sings to me. She tells me jokes, I love her!? and just like the other ad, this one also has a finishing line, ?My dad puts his arm around me and he said ?honey, we know you were never an iPhone girl.?
The first one, breaking up, was already creepy and yet, Microsoft made it even much creepier with the New Love video.
What about you? Do you think their ad for Microsoft Cortana is brilliant or lame?
Image source Wikimedia Commons
By PauloPark02 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons