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Madcatz Announces New Airdrive Technology For Safer iPod Use

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You know, I’m one of those people who hates sharing earbuds. I also hate the fact that my earbuds occasionally pop out of my ear. This new Airdrive technology is just what the doctor ordered. Here’s the full release from Madcatz:

AirDrives™ Interactive Earphones To Begin Shipping In The UKUnique Patented InAir Technology™ Allows Users To Freely Enjoy Music While Fully Aware Of Their Surroundings

SAN DIEGO, CA (March 10th, 2008) ? Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, and the creators of AirDrives™ Interactive Earphones, announced today that the Company plans to introduce its revolutionary range of AirDrives Interactive Earphones to the UK.

A new concept in personal audio technology, AirDrives features a patented outer-ear design powered by InAir Technology™. This breakthrough personal audio technology delivers a listening experience unlike any other. Users enjoy premium sound quality while remaining fully aware of their surroundings, which offers an unparalleled level of safety.

AirDrives uses the ear of the user to conduct and radiate sound through bone and tissue. AirDrives’ open architecture leaves the auditory canal unplugged, thus avoiding potentially damaging decibel levels often associated with conventional ear buds. Ideal for use in outdoor environments or simply when the user wishes to remain alert to his or her surroundings, the unique design not only introduces obvious safety benefits but also allows users to share their earphones with others without the risk of spreading germs or infections.
AirDrives plans to initially launch in the UK with three products in the range.

• AirDrives Adult. The original and wholly unique AirDrives Interactive Earphone allowing users to blend music with their environment in a way never before possible.
• AirDrives for Kids. Specially designed for younger, sensitive ears, AirDrives for Kids are a safe and cool way for kids to enjoy their music or games.
• AirDrives for iPhone™. Designed with the iPhone in mind, including a microphone and one-touch music-to-phone capability to enrich the listening experience and optimize convenience and communication for iPhone users.

“It was important for me to create a technology that enables music lovers, active individuals and parents concerned for their children’s safety a way to enjoy music without the danger of inducing permanent hearing loss”, said Ken Wright, founder of InAir Technology and AirDrives Director of Product Development. “We’re thrilled that AirDrives, AirDrives for Kids and AirDrives for iPhone have been proven as an effective way to enjoy music more safely throughout the day. After receiving commercial and critical acclaim with our AirDrives range across North America, we’re thrilled to introduce UK customers to the unique benefits AirDrives has to offer”.

AirDrives, AirDrives for Kids and AirDrives for iPhone are compatible with iPod, MP3 Players, computers and portable DVD systems. AirDrives for iPhone is also compatible with Blackberry’s new Curve smart phone. All products in the AirDrives range are expected to be available beginning April 2008 from www.AirDrives.com. The suggested retail price is £49.99 for AirDrives, £39.99 for AirDrives for Kids and £59.99 for AirDrives for iPhone. To obtain more information about AirDrives, AirDrives for Kids and AirDrives for iPhone please visit www.AirDrives.com.

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