Lenovo & Razer Partnership Could Change The Landscape Of Serious Gaming: What We Know So Far

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The two giant PC brands have joined forces to create a powerful gaming PC.

At the DreamHack Winter 2015 event, Lenovo and Razer?have both announced their partnership and eventually the first gaming desktop prototype that is target to be launched at the Consumer Electronics Show 2016. Both of them will co-brand and co-market the Razer editions of Lenovo?s Y series of gaming PCs. The partnership between the two will extend the new designs and products and this will let them explore potential cross-selling opportunities in the future.

No details on what specs will be provided for the Razer-themed gaming PCs, but these PCs will have some of the nifty features found in Razer?s line of products, including the color changing gimmicks on LEDs.

Lenovo?s Vice President and General Manager Victor Rios said that ?We are thrilled to partner with Razer and bring out the best from both companies to deliver a better, more immersive gaming experience for customers…While we bring to the table our engineering expertise, design muscle and scale, Razer adds in the finesse and experience of serving the gaming community for the last decade. We believe our partnership is a strong first step that will lead to the delivery of winning PC gaming solutions and a brand new experience to our customers.?

Razer CEO Min-Liang Tan also shared his take on the partnership, ?This agreement opens opportunities to advance the gaming lifestyle through world-class product in unprecedented ways. Lenovo is the world?s #1 PC maker. Razer is the world?s #1 gaming lifestyle brand. Together we have the passion, insight and operational capabilities to delight and empower the PC gaming community worldwide.?

Razer has mas some previous partnerships with other brands, such as with PC hardware manufacturer NZXT to create Razer-themed PC casings and with Electronic Arts and Capcom to cross promote their games by launching special-themed peripherals

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