Leverages Celebrated Bowl Game to Generate Greater
Brand Awareness in San Diego Marketplace
Ramsey, N.J. and San Dieo, Calif. ? December 21, 2007 ? Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies, today announced it has agreed to become the new title sponsor of the annual EndZoners? Tailgate Party, held annually prior to the Holiday Bowl. The agreement is for the 2007 Holiday Bowl, and terms of the agreement were not disclosed.
The Konica Minolta EndZoners? Tailgate party will be held two hours prior to the game (December 27th) at Qualcomm Stadium?s Auxiliary Fields near section J-5. The party will feature a live band, contests, games, a raffle and most importantly, hosted food and drinks. You must be 21 or older to attend this party.
?Our sports marketing initiatives have proven to be very effective in building brand awareness, and we?re always seeking new opportunities to promote Konica Minolta and our award-winning product lines,? says Kevin Kern, vice president of marketing and product planning, Konica Minolta Business Solutions U.S.A., Inc. ?Plus, it provides Konica Minolta with a strong brand building opportunity in the ever growing San Diego marketplace.
?Our goal in partnering with a new sponsor was to associate ourselves with a distinguished organization, while maintaining the characteristics that make the Holiday Bowl Experience unique,? said Bruce Binkowski, Executive Director, San Diego Bowl Game Association. ?They?ve brought an exciting new partnership to the association, while respecting the history and tradition of the event.?
Watch the Konica Minolta Gator Bowl on January 1st at 1.00p EST on CBS; and visit www.KMBSsports.com to enter for your chance to win The Konica Minolta Ultimate Sports Experience.*