One thing is missing from Justin Bieber?s new music video: Justin Bieber. The Biebs may be absent from the ?Sorry? dance video but the ladies that are in it are killing it with their smooth moves and hip-hop swag. Decked out in street wear, oversized shades and red lippies, the ladies of ReQuest and The Royal Family Dance Crews from New Zealand?s The Palace Dance Studio gyrate to the infectious EDM-infused beat of the song, which characterizes Justin?s more mature sound as of late. Skrillex produces the track along with fellow EDM artist Michael Diamond aka Blood.
Directed and choreographed by Parris Goebel (who is also part of ReQuest), the video showcases Parris? choreography style she calls Polyswagg, described as ?combining (a) sassy woman fire with aggressive inner strength? and ?living and breathing the music.? The choreographer, who was named ?2012 World of Dance Female Choreographer of the Year? in the US, has appeared on ?Dancing With The Stars? and has worked with Jennifer Lopez, Taiwanese pop star Jolin Tsai and South Korean musician Taeyang. Parris? fellow New Zealander Lorde tweeted her support for the hip-hop crew and praised Blood for his work on the track.
Beliebers were on full fandom mode as the video garnered 10 million views just 24 hours after its release and is currently at 25 million views. Though the song and video are all fun and funky beats, the song?s lyrics have a serious story. ?We were just trying to capture that moment in a relationship or a particular moment in your life where you realize you made a mistake and you?re finally ready to admit it and apologize,? said Julia Michaels via Genius, who co-wrote the song with Justin along with Justin Tranter. Fans speculate that the song is a message to Bieber?s ex, Selena Gomez, but there?s no confirmation on this.
?Sorry? is the third single off ?Purpose?, Justin?s upcoming fourth album set to release on November 13.