Jessica Alba?s billion-dollar project, Honest Company, continues to be in hot water as more complaints concerning their sunscreen have surfaced.
Their SPF 30 Sunscreen in particular is under fire after consumers have been posting complaints on social media that the product does not work.
The Honest Company, co-founded by actress Jessica Alba, is an organization that seeks to provide customers with organic and safe wellness products that both adults and kids can use.
The company has been pretty successful, but now their products are taking a lot of heat.
Jessica Alba Honest Company Controversy
According to Time, an investigation by NBC5 in Chicago found that the company reduced the zinc oxide levels in its sunscreen to 9.3%, when the standard is between 18 and 25%
The sunscreen, described as a product ?providing the best broad spectrum protection for your family,? is getting bad reviews by users online, many of whom are posting painful-looking sunburn photos they say they took after using the product.
In a statement, Honest Company said that the complaints are quite minor and only a few users have sent their complaints:
?The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration?s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA?s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com. We stand behind the safety and efficacy of this product.?
Since the news broke out, more people are taking to social media to show their disappointment in the product:
? Greer Wright (@GreerVictoria) August 4, 2015
? Mimi Chen (@CogCode) August 2, 2015
? Nancy Aguila (@nancyaguila) August 3, 2015
However, some users continue to patronize their products, saying they are very happy specially with their diapers and diaper wipes.