The evil sorceress Maleficent, the famous adversary in Disney?s 1959 animated film Sleeping Beauty, could be set to join the rank of characters playable in the sandbox video game called Disney Infinity. She may be featured alongside superheroes from the Marvel Universe judging by a tweet posted by Disney Infinity?s official Twitter handle.
The tweet reads ?Something wicked is coming to #DisneyInfinity? along with an image showing the hard-to-mistake silhouette of Maleficent. Her likely inclusion to the world of Disney Infinity is supposedly relevant to the upcoming film named after the horn-haired villainess who will be played by actress Angelina Jolie. The animated film is a modern retelling of the story of Sleeping Beauty with a major focus on ?Maleficent?s perspective. It is slated to be released in North American theaters on May 30 and on various dates worldwide.
Although Disney may have suffered some downfall in their ventures to the video game genre, it?s hard to disapprove of their efforts when it comes to cross-media marketing. Aside from Marvel superheroes, their recent acquisition of the Star Wars license will only keep revenues flowing in for their sandbox video game. This type of marketing is obviously at par with the phrase ?strike while the iron is hot? as another Disney character from the very successful movie Frozen is expected to appear in the ABC television series called Once Upon A Time. Both moves are seen as proof of Disney?s intention of expanding their brand across different platforms.
Disney Infinity was launched last August 2013 for various consoles such as Nintendo 3DS, Xbox 360, Wii, Wii U, PlayStation 3, as well as for Windows PC. Attentive fans of the video game world may have gathered that this is not the first sign Disney has dropped about Maleficent?s inclusion in the game. Apparently, the evil sorceress has made a very brief cameo in the trailer that showed the introduction of Marvel characters to the Infinity game. Marvel Comics and Disney Studios both announced that the next version of Disney Infinity will also be available for newer consoles like Xbox One and PlayStation 4.
Photo Source: ?Twitter.com/DisneyInfinity