Despite the growing popularity of Android smartphones in the market, Apple?s iPhone still leads the pack with a whopping 92% of the share of all mobile sales ? this, despite the fact that only 20% of smartphones around the world are from Apple.
The report, which first came out in Wall Street Journal, reveals that the tech giant?s ability to sell their gadgets at a much higher price could very well be the defining factor of its leadership. In hindsight, their marketing prowess allow the company to present their phones at a much higher premium ? more than 300% of the average Android smartphone.
iPhone crushes?Android in 300% Edge
The best example for this is the price range of the iPhone 6 and the iPhone 6 plus. If we all look closely, the added features of the bigger smartphone costs only about $20 more, but Apple is able to ?convince? people to buy the latter with a higher premium of $150.
In another report, it was shared that this price discrepancy would result to a global average sale price of Apple?s iPhone, including the 5c, 5s, 6 and 6 Plus of around $840. In comparison, the combined average price worldwide for Android devices is just $250.
The Apple appeal
So why are people choosing to buy a more expensive Apple iPhone? It?s all in the iOS, which sets it apart from its Android counterpart. Groundbreaking features like iTunes, iCloud, and the fact that many popular apps prioritize an iOS version over Android make for a really attractive option.
Android on the other hand, is still to come-up with game-changing features. According to perthnow.com.au, selling large numbers of individual Android devices has proved difficult for manufacturers, especially with a new wave of brands coming to market.
With no real software points of difference between these devices, big manufacturers like Samsung and HTC are losing ground to cheaper Chinese brands that have high-end features but are sold at a fraction of the price.
And with a new iOS 9 just around the corner,?how much farther can Apple go?