It is no secret that Apple CEO Tim Cook reveres augmented reality as the next big thing. In fact, just last year, he gave an interview with The Independent, saying AR is far better than virtual reality. Now, it seems like the CEO is quite serious about his earlier pronouncements and have made a number of acquisitions to put his company ahead of AR development as well as the upcoming iPhone 8.
According to Bloomberg, Apple has cemented its future with augmented reality by a number of key acquisitions and hirings. Cook managed to get together, under one roof, a number of personalities who are very much involved in multimedia and product development.
The report claims that Apple hired people from Oculus, Amazon, Dolby, as well as Microsoft, to name a few. These individuals will bring in their own unique skill sets to further Apple research efforts in the field of augmented reality.
Another interesting fact about the report is that, it would seem that the iPhone 8 will be the springboard of all these AR applications. Further along in the future, Apple is planning on releasing a product similar to the Google Glass project.
Apple has been building its AR credentials since 2013. The company acquired various AR-related companies from that year until around 2016. The later acquisition was that of an Israel-based 3D mapping company PrimeSense. PrimeSense will be one of the key companies that will provide AR-centric hardware and applications for the iPhone 8.
A few weeks ago, it was reported that the iPhone 8 will feature heavily on 3D facial recognition and AR. These two features are just some of the few that are to be added to the tenth anniversary iPhone. The phone is also said to include curved OLED display and wireless charging.
At the moment, there are mixed comments on how the iPhone is going to be received, However, it looks like the main consensus is that Apple is trying its best to make the iPhone 8 the best iPhone to even come out in year. For more updates on the iPhone 8, be sure to check us out at TheBitbag.