Intel is looking to aggressively expand its tablet market share. Since Windows devices aren?t gaining the traction they are looking for, they are now looking to get more and more Android devices to be powered by their chips.
According to CEO Brian Krzanich, Intel hopes to see its processors used in 40 million tablets this year, and 80 to 90 percent of those tablets will be running Google?s Android OS. It?s a fact that the Android platform has captured the majority of the tablet market in comparison to other OSes, and it is the best possible candidate that Intel is looking for to boost their sales.
The majority of Intel powered tablets uses Clover Trail+ or the older Medfield chips. The latest Atom processor, Bay Trail is expected to ship together with more Android tablets later in the quarter.
Even if a lot of the new Intel tablets will run on Android, that doesn?t mean that Intel has severed ties with Microsoft or Windows. They are just going with the current trend to capture the market. They even foresee that Windows will grow and gain more traction in the near future and those devices will still use the same Intel processors. There is an upcoming massive Computex trade show in Taipei this coming June and Intel based tablets showcasing both Android and Windows will be featured.
Intel is looking to get a bigger bite at the tablet market share that is currently being dominated by ARM, a UK company whose chips are most commonly used in tablets today for both Android and iOS. Since they?re playing catch up, Intel is even providing discounts and development funds to various tablet makers to try to reduce the cost of using their chips. They are also trying to tap into white-box Chinese tablet makers, which are expected to ship up to 130 million tablets for this year.
Intel also has some major updates for this coming year. Some of which include Cherry Trail, the successor of the Bay Trail chips packed with better specs for better efficiency, as well as Sofia, a mobile chip which already has a 3G modem built in.
It will be interesting to see how this all plays out for Intel as well as the tablet market in general.
Photo Source: Intel Facebook page