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Instagram New Features Target iPhone 7, 7 Plus; Wide Color, Live Photos Now Available

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Instagram now looks better on the new iPhone models.
Instagram now looks better on the new iPhone models.

Instagram has just rolled out new features. The said additions are specifically for iPhone 7 and 7 Plus users so they can make the most out of their device’s camera. This was previously promised by Instagram co-founder and CTO Mike Krieger.

Krieger announced the new features on his Twitter account. “If you’re on an iPhone 7 or 7 Plus, Instagram now supports wide color capture and display throughout the app—writing an eng blog on it soon,” he tweeted.

According to Engadget, iPhone 7 and 7 Plus users won’t need to update their app to enjoy the new features. Apparently, the wide color capture is now available for almost all users. It was slowly rolled out since Instagram’s last update.

Support for live photos has also rolled out. This feature is specifically for Instagram Stories. Now users can upload GIFs on Instagram Stories without using the Boomerang app. To upload Live Photos to Stories, simply use 3D Touch on the Live Photos before uploading the images.

Additional Features

Aside from the two new features, Instagram also previously promised yet another addition to the photo sharing app. Back in September, the makers of the app said that iPhone 7 Plus users will be able to use the telephoto lens for one-finger zoom. However, the said feature is not available yet.

Also Read: 2016 Queen of Instagram: Selena Gomez Takes the Crown with Most Liked Photo

Instagram Stories Now a Tool for Broadcasters

Meanwhile, Instagram Stories, which is also relatively new to Instagram, is now a popular tool among broadcasters. Digiday writes that the feature has become a tool for broadcasters to “reach new audiences and test out content ideas.”

“We’re adding tracking codes to the hyperlink, but we still don’t know whether people are doing something when they arrive at the website. There’s no necessary correlation of experience there,” said Mark Frankel, social media editor at BBC News. “Instagram is still primarily an off-platform experience, but in my mind that doesn’t matter as long as they are getting more from BBC News than if they had not seen it.”

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