Philadelphia, PA? – November 29, 2007 – San Francisco Bay Area company Imagine Promotional Group (IPG) has signed an exclusive agreement to be represented by interactive industry leader FOG Studios to offer IPG’s services to videogame developers and publishers worldwide.
With over a combined 20 years marketing experience in the promotional industry IPG goes above and beyond the mandate of typical marketing firms to become a true strategic marketing partner for their customers. Working with over 4000 manufacturers IPG has demonstrated the unique ability to take the marketing needs of various businesses and transform those desires into memorable ad effective branded merchandise.
FOG Studios CEO, Ed Dille said, “In travelling to the various industry tradeshows around the world?- whether it be E for All or Leipzig Games Conference,?if there’s one thing that is ubiquitous, it’s the tchotchkes the various attendees are giving out at these shows. There’s definitely a niche there for a company such as IPG to come in and take this sort of thing to the next level, and to provide economies of scale to a large population of similar customers. It’s a natural win win for everyone, and we like fostering those kinds of relationships.”
IPG Co-Founder Ray Decker adds, “Once we decided to open a new vertical, the interactive entertainment industry was a natural target. There are hundreds of events every year worldwide, both industry and consumer oriented, and a very robust non-event oriented market as well. Our manufacturers can source everything from branded flash drives that developers like to hand out with imbedded demos on them to high end collectible character figures for consumers or contest promotions. There really isn’t a product category in which we can’t provide cost effective solutions and, in researching appropriate firms to help us enter this industry we found no potential partner better than FOG Studios.”