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Hitch a Ride with Mario in New York

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If you’re in New York this Thursday morning, look for Mario as he promotes the new Kart game coming out for Wii next Sunday.

NINTENDO VIDEO GAME ICON MARIO TREATS NEW YORKERS TO FREE CAB RIDES
To Celebrate Launch of New Mario Kart Wii Game, Nintendo Sends Commuters Racing Through the City

WHAT:
Video game icon Mario treats unsuspecting New Yorkers to a free cab ride. Mario is in New York to promote Mario Kart® Wii, the new Nintendo racing game that features Mario and all of his Mushroom Kingdom buddies. He’s helping commuters race through the city before they get racing with Mario Kart Wii.

Mario Kart Wii launches April 27 and will be packaged with the Wii Wheel accessory, which lets players control the action on the screen just like they were steering a real car. The game also introduces a host of new courses, vehicles and eye-popping battle arenas, plus the ability to compete online with drivers from around the world using Nintendo® Wi-Fi Connection.

WHO:
Mario, everyone’s favorite Italian plumber, and excited (and grateful) New York commuters

WHEN:
Thursday, April 24
8-10 a.m. and 12-2 p.m.

WHERE:
Sheraton Hotel
811 7th Ave., between 52nd and 53rd streets.

NEWS/VISUALS:
Mario hailing down cabs for New York commuters
New Yorkers queuing up for a free cab ride
Mario costumed character
Mario Kart Wii game play b-roll available

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