Nutella is the world’s favorite chocolate hazelnut spread. Usually it brings people together; it spells F-U-N for everyone. But not today. Not because the company suddenly changed its recipe and people don?t like it.
The hullabaloo has nothing to do with the taste or the look of the product but it?s all about the way people pronounce its name. The Italian brand has recently released a commercial which has literally messed up a lot of people.
It seems that people have been saying ?NUTELLA? wrong their entire life. For a lot of people the hazelnut spread is pronounced: nuh-tell-uh but the recently launched commercial as well as Nutella, USA claimed that the way to say it is: new-tell-uh.
This has made a muddle and created chaos of things in the social media particularly in Twitter where people have banded together defending their own choice of saying the name of this deliriously delish chocolatey-nut sensation.
Amidst the confusion and threat of war from people who can?t accept the ?new-tell-uh? pronunciation, Ferrero, the Italian company that owns Nutella has answered a query from Buzzfeed regarding the correct way of saying NUTELLA. The company sent this statement: ?Ferrero aren?t trying to encourage a common worldwide pronunciation on this. In the UK we call it and pronounce it ?Nutella? as do consumers. The US pronunciation is just for them.? Aug. 20, 2015, at 4:29 p.m.